It's safe to say that 2015 has been a busy year for us at DockATot! This was the year we launched our unique game changing baby gear to the United States, and we are over the moon with the reception we've received from all of the parents out there who love the concept of DockATot baby loungers. Truly designed to be a comforting baby sleeping aid, soothing spot to snuggle, play and rest for little ones, DockATot has gained a cult following amongst outspoken mom, both celebrities, social media mega-stars and everyone else who just wants a smart, safe and beautiful baby lounger.
DockATot baby loungers finally launched in the United States in July 2015. Swedish entrepreneur and mom of two Lisa Furuland created DockATot for her own children after she was unable to find a safe and healthy environment for them. Once our website went up, we were flooded with orders and the cult of DockATot began.
DockATot in the Press
When the media catches onto something new and innovative in the baby gear category, they love spreading the word. DockATot was lucky enough to be on the receiving end of some amazing press attention. Since our launch, DockATot has been written about in tons of amazing blogs, websites and magazines. Some of our press highlights include making it into BabyCenter's list of 10 New Baby Products Everyone Will Want in 2016, as well as features in Vogue, The Hive, Well Rounded NY and Cricket's Circle.
The DockBabies on Instagram
We have been overwhelmed by the incredible response of our fans on Instagram. DockATot's Instagram started with 0 followers at launch and will soon reach 40K! We are addicted to the amazing photos our DockATot families post everyday of their little ones resting, playing, snuggling, giggling and chilling in their docks.
Celebrity Moms Love DockATot
We're getting a thrill out of seeing how many celebrity moms have become outspoken fans of their DockATot baby loungers! Scott and Marika Foley and Kim and Kourtney Kardashian were our first celebrity fans. Then word of mouth spread throughout Hollywood and beyond about the wonders of DockATot. Haylie Duff, Tiffani Thiessen, Emma Heming Willis, Missi Pyle and Molly Sims are now proud owners of DockATot infant loungers.
In December we launched our new eye-popping Lovemetrics collection. The vividly chic geometric patterns are a true design aficionado’s dream. As founder Lisa Furuland intended, this stylish baby gear looks at home in any room of the house--not just the nursery. Our best-selling patterns are the chic black and white Mod Pod and the cool and gender-neutral Minty Trellis.
Looking Ahead to 2016
We're thrilled to bring many new surprises and launches in the new year. We can't wait to share them with you. Look out for new products, more stores selling DockATot in North America and much more innovation in the baby gear category.
Thank you for all your support and love in 2015. Here's to a happy, healthy and well-rested 2016!