Mom Interview: Meet Christine Burger, founder of baby skincare brand Noodle & Boo
As a pioneer in the baby skincare product category, Noodle & Boo was one of the first brands to introduce cleaner ingredients to parents. We talked to Noodle & Boo founder and mom of three Christine Burger about why she started the brand and some of the hurdles she faced.
Why did you decide to create a baby skincare company?
When I retired from the software industry, I wanted to do something to help children in need. My son Andrew had eczema and I was always looking for natural skin care alternatives for his sensitive skin. The concept of creating gentle products for children, then donating a significant percentage of the profit to helping children seemed like a great idea. It took two years to develop the line. Naming the company after my children’s nicknames, Noodle & Boo, resonated because everyone has a love-name for the special people in their lives.
What were the biggest hurdles you faced when launching the brand?
Brand awareness. As a start-up, no one had ever heard of Noodle & Boo. We needed to earn our way into the hearts and homes of parents.
What are the most common misconceptions about caring for baby's skin?
Babies don’t really get that dirty. Less is more.
What ingredients were/are absolute no-nos in your products?
We are careful that there is historical data to support the value of each ingredient. Babies are not the demographic to try new, unproven ingredients on. Safe is most important. While there are many ingredients we do not use because they are not ideal for sensitive skin, they may not be dangerous. We just think there are better choices. Some of these ingredients are Parabens, Phthalates, Sulfates, PPG's, Dyes, GMO's, Triclosan, Formaldehyde Donors, Bisphenol A (BPA) and many essential oils.
What are your hero ingredients used in your products?
It’s really the combination of ingredients that offer a wonderful experience and excellent results. Bath products have surfactants (bubble makers). We are careful that our bath products don’t make too many bubbles because we don’t want to remove the natural oils, or lipids, from baby’s skin. We also want to augment these products with gentle moisturizers so baby’s skin doesn’t become dry from the bathing process. It’s important to have a very tight range for the pH in these types of products so that baby’s eyes are not irritated. Every single product needs to be “bet your business” good. This means, we’ll bet our reputation on the quality, safety and effectiveness of every single product.
Best advice you've received about being a parent?
Enjoy every moment when they are little. They grow up fast. This is so very true.
Now you can try Noodle & Boo! You’ll receive complimentary trial size versions of some of Noodle & Boo’s best-selling products with the purchase of a DockATot – until supplies last.