DockATot founder Lisa Furuland with her family
Dearest DockATot families,
With the excitement of reaching a new milestone at DockATot (500K followers on Instagram!), I thought this would be the perfect time to check in with you all and say thank you.
Lisa pregnant with her first son.
We officially launched DockATot in the US in July 2015 and, wow, what a ride this has been! I had no idea the amazing reception my product would receive. Turns out the thing new parents value the most is sleep!
Lisa snuggling with her newborn son Troy.
I’m so thrilled that DockATot has helped so many families get the rest they so desperately deserve and need. When I created DockATot, my intention was for families to use it in all aspects of their lives, but particularly for co-sleeping. Sleeping together as a family has so many benefits. I wanted to allow for a safer and more comfortable way for families to co-sleep if they so choose.
My family chose to co-sleep ever since my boys were babies. I found sleeping in the same bed as my children from a very early age helped to foster a comfort and intimacy that ultimately brought us even closer as a family.
Lisa's boys--Troy and Ilias--still snoozing together after all this time.
Even today, my two boys (ages 10 and 12) still sleep together! They are the best of friends and I don't doubt that sharing a bed has something to do with that.
To see all of the amazing and beautiful stories of all of the DockATot families unfold on Instagram has been so emotionally thrilling for me. I’ve laughed, cried and mostly just been overwhelmed with gratitude to witness my product being enjoyed by countless parents and their beautiful children.
My vision of empowering new parents during those often difficult—and exhausting—first years of their little ones' lives remains the mission of DockATot. My hope is for DockATot products to continue to be woven into the fabric of motherhood. Thank you for sharing your stories and in turn, making those early years much more manageable for all new parents out there!
With immense gratitude,
Our timeline: From birth to toddlerhood, the lifespan of DockATot so far….
July 2015: DockATot launches in the US! After months of preparation, DockATot finally hits the States.
October 2015: DockATot’s first ABC Show in Las Vegas. Our collection of chic and safe baby loungers had the retailers and press buzzing.
February 2016: DockATot hits the media! With features in People magazine, The Bump, Babble and Vogue, DockATot has officially become an editor favorite.
October 2016: DockATot wins the prestigious BabyList Award, the first of many awards!
April 2017: Launch of DockATot Toy Arch and Transport bags. Finally an easy—and chic—way for parents to get their docks to and from their destinations. The Toy arch allows babies to maximize playtime in their docks!
April 2016: Mighetto Collaboration at Nordstrom: Nordstrom shoppers were beyond thrilled for this much anticipated launch of the whimsical Mrs. Mighetto prints. It sold out in days!
September 2017: Finally, Finally DockATot becomes available to shoppers at Buy Buy Baby.
October 2017: The DockATot Fairytale Collection launches, full of florals, fauna and dreamy topiary prints, this collection defines the meaning of sweet dreams.
March 2017: Launch at Buy Buy Baby.
May 2017: Our first JPMA Show. The DockATot team hits LA for the new JPMA show.
May 2018: Oh Joy! x DockATot Collaboration. We partnered with lifestyle brand Oh Joy! for a fun and festive collection of docks.
October 2018: DockATot hits 500K followers on Instagram!
Early 2019: The launch of Aristot. We can’t wait to bring you the next game-changing juvenile product in 2019! Aristot is our new line of luxury bassinets that morph into adult furniture. Big things are coming!
Big Sale News!
In celebration of reaching 500K on Instagram, we’re SO excited to offer the biggest sale in DockATot history – for 24 hours only. Here are the details:
Code THANKYOU gives 50% off for the first 500 customers
Code THANKYOU gives 40% for the next 500 customers
Code THANKYOU gives 30% for the next 500 customers
Code THANKYOU 20% for the next 500 customers.
Code THANKYOU gets 10% off to everyone else the entire day
Terms: Code at checkout is "THANKYOU". 24 hours only. Wednesday October 24 12 pm EST to Thursday October 25 12 pm EST. Maximum discount amount: $500.