I love this pillow! I got it for a more portable BF pillow for in the car or on the go as I have large, heavy breasts and can’t feed comfortably without a support. This is very portable, firm and supportive. It’s a plus that it’s cute for use after BF. I was hesitant at first because of the price but splurged on the sale. I’d pay full price if I needed another. I prefer this over my other ‘U shape’ pillow.